Bitches Brew

A self-initiated project exploring the beer and wine category by Wedge & Lever, Bitches Brew’s brand story is a fictitious narrative combined with historical facts from the Salem witch trials.  Wedge and Ledger then built out the brand and product line by integrating the occult theme into all aspects of this case study.

via (Package Inspiration)

So many brilliant packaging ideas for products that don’t exist. Dammit.



Brooke Davis’ CNC-tooled Tablescape No. 1

Wow. Did you pick your jaw up off the floor yet? Designer Brooke Davis has created a piece of furniture that’s not only stunning, it’s a giant leap into the future of using technology in beautiful ways. Using CNC routers to create furniture is nothing new, but the way she uses it here — carefully, slowly, with intent — creates an outcome that is stunning and organic and that kind of looks like a topographical map, or even something living.

Taking nearly three months and 100 hours (much of that hand sanding to remove every tool mark), this is truly a piece of art! And because of the nature of this project and the tools used, she could make this design out of other materials, like Corian. Austin-based and the owner of an awesome teaching studio/workshop/design-on-demand studio called make+shift, you can see this table and more of her work at ICFF next month. See more beautiful photos of this table on Brooke Davis’ online portfolio.

(via 2Modern Blog)